DELIVERING A COMPELLING BRAND STORY FOR DIGITAL BANKING

Royal Bank of Canada

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DELIVERING A COMPELLING BRAND STORY FOR NEW DIGITAL BUSINESS

Brand strategy | Brand story & film | Launch campaign

CHALLENGE

How do you scale a Digital Bank to meet an increasing demand from consumers to move to virtual, rapidly accelerated by COVID-19? What is an effective brand strategy to successfully position as a Digital leader? How do we get a newly distributed leadership team behind the strategy?

SOLUTION

We created an inspiring story together with the executive team firmly rooted in the bank's Digital strategy. This story was delivered through a 2 minute brand film and launched through a campaign which included a physical box which was mailed to all key leaders in the bank.