POSITIONING A NEW SERVICE TO SUPPORT SUSTAINABLE & INCLUSIVE GROWTH

PITCHING A NEW SERVICE TO SUPPORT SUSTAINABLE & INCLUSIVE GROWTH

Launch Strategy | Pitch Story | Pitch Film

CHALLENGE

McKinsey introduced a new definition of value creation, moving away from purely economic growth as a measure of success to Sustainable & Inclusive Growth. In order to gain support from the partnership behind a new initiative to offer capability-building to leaders of game-changing non profits, the team needed to find a compelling way to

SOLUTION

We helped shape the overall branding and go-to-market strategy and translate this new initiative to a concise value proposition. This was delivered through an animated short film designed to gain buy-in and funding from the partnership to ultimately be able to drive impact worldwide.

PITCHING A NEW SERVICE TO SUPPORT SUSTAINABLE & INCLUSIVE GROWTH

PITCHING A NEW SERVICE TO SUPPORT SUSTAINABLE & INCLUSIVE GROWTH

CHALLENGE

SOLUTION

Internal funding secured to scale up

“We are beyond satisfied with the collaboration with VelocitySquad. The process was efficient, smooth and the end product was just what we were looking for.”