CREATING A POWERFUL VISION FOR DIGITAL BANKING

Royal Bank of Canada

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CREATING A POWERFUL VISION FOR DIGITAL BANKING

Strategic Vision | Employer Branding | Brand Film

CHALLENGE

How do you rapidly scale Digital Product capabilities to encourage creativity to become a Digital Banking leader? How do you create a compelling vision to inspire and unite a team, and help you stand out to attract the best talent?

SOLUTION

We focused on Digital Product Talent as the key success driver and creativity as a key attribute to encourage Digital product innovation. We articulated a people-centered vision with creativity as the uniting and driving force for the team and brought the vision to life through a short video featuring real team members, which is used in recruitment, culture building and overall branding towards the next generation of consumers.